{"id":3172,"date":"2016-12-27T13:57:25","date_gmt":"2016-12-27T05:57:25","guid":{"rendered":"http:\/\/2016.topdigitalworld.com\/?p=3172"},"modified":"2016-12-27T13:57:46","modified_gmt":"2016-12-27T05:57:46","slug":"%e6%a1%88%e4%be%8b-%e4%b8%aa%e7%81%af%ef%bc%9a%e5%a6%82%e4%bb%8a%e4%bd%a0%e8%b0%88%e7%9a%84%e6%95%b0%e6%8d%ae%e8%90%a5%e9%94%80%ef%bc%8c%e6%ac%a7%e8%8e%b1%e9%9b%85%e5%85%b6%e5%ae%9e%e6%97%a9","status":"publish","type":"post","link":"https:\/\/2019.topdigitalworld.com\/?p=3172","title":{"rendered":"\u6848\u4f8b | \u4e2a\u706f\uff1a\u5982\u4eca\u4f60\u8c08\u7684\u6570\u636e\u8425\u9500\uff0c\u6b27\u83b1\u96c5\u5176\u5b9e\u65e9\u5c31\u73a9\u8fc7\u4e86\uff01"},"content":{"rendered":"<p><a href=\"http:\/\/2019.topdigitalworld.com\/wp-content\/uploads\/2016\/12\/640.webp_2.jpg\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-3174\" src=\"http:\/\/2019.topdigitalworld.com\/wp-content\/uploads\/2016\/12\/640.webp_2.jpg\" alt=\"640.webp\" width=\"640\" height=\"355\" srcset=\"https:\/\/2019.topdigitalworld.com\/wp-content\/uploads\/2016\/12\/640.webp_2.jpg 640w, https:\/\/2019.topdigitalworld.com\/wp-content\/uploads\/2016\/12\/640.webp_2-300x166.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<p>\u5728\u5168\u7403\u5316\u5e02\u573a\u7684\u63a8\u52a8\u4e0b\uff0c\u4e2d\u56fd\u7f8e\u5986\u6d88\u8d39\u8005\u4eec\u7684\u89c6\u91ce\u6b63\u5728\u5feb\u901f\u62d3\u5bbd\uff0c\u968f\u4e4b\u4f20\u7edf\u7684\u8425\u9500\u65b9\u5f0f\u4e5f\u5728\u52a0\u901f\u6dd8\u6c70\u3002\u8fc7\u53bb\u6d88\u8d39\u8005\u53ea\u4fe1\u4efb\u770b\u5f97\u89c1\u7684\u7535\u89c6\u5e7f\u544a\uff0c\u5982\u4eca\u54c1\u724c\u5219\u9700\u8981\u501f\u52a9\u5404\u79cd\u76f4\u63a5\u6216\u95f4\u63a5\u7684\u624b\u6bb5\u548c\u5de5\u5177\u4e0e\u6d88\u8d39\u8005\u4ea7\u751f\u8fde\u63a5\uff0c\u8ba9\u6d88\u8d39\u8005\u4eab\u53d7\u5230\u4e0e\u4f17\u4e0d\u540c\u7684\u4f53\u9a8c\uff0c\u624d\u6709\u53ef\u80fd\u6253\u52a8\u6d88\u8d39\u8005\u3002\u968f\u7740\u6570\u5b57\u65f6\u4ee3\u7684\u5230\u6765\uff0c\u5feb\u6d88\u54c1\u5e02\u573a\u7ecf\u5386\u4e86\u79cd\u79cd\u53d8\u9769\u548c\u91cd\u5851\uff0c\u5bf9\u50cf\u6b27\u83b1\u96c5\u8fd9\u6837\u7684\u7f8e\u5986\u5e1d\u56fd\u6765\u8bf4\uff0c\u6570\u5b57\u5316\u9769\u547d\u6210\u4e3a\u81ea\u4e0a\u4e16\u7eaa50\u5e74\u4ee3\u7535\u89c6\u53d1\u660e\u4e4b\u540e\u6700\u5927\u7684\u53d8\u9769\u3002\u5982\u4eca\uff0c\u6570\u636e\u8425\u9500\u5df2\u7ecf\u6210\u4e3a\u6b27\u83b1\u96c5\u7684\u6838\u5fc3\u7b56\u7565\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>2015\u5e74\uff0c\u5feb\u6d88\u54c1\u724c\u5927\u591a\u90fd\u906d\u53d7\u4e86\u5e74\u8f7b\u7528\u6237\u6d41\u5931\u3001\u53d1\u5c55\u901f\u5ea6\u653e\u7f13\u3001\u5e02\u573a\u4efd\u989d\u7f29\u51cf\u3001\u4f20\u7edf\u9500\u552e\u6e20\u9053\u9047\u51b7\u7b49\u6311\u6218\uff0c\u7136\u800c\u4f5c\u4e3a\u5168\u7403\u7b2c\u4e00\u5927\u5316\u5986\u54c1\u54c1\u724c\u7684\u6b27\u83b1\u96c5\u5374\u4ee5\u6602\u626c\u7684\u59ff\u6001\u5b9e\u73b0\u8425\u6536\u201c20\u5e74\u6765\u6700\u5f3a\u589e\u957f\u201d\u3002\u90a3\u4e48\uff0c\u5b83\u7a76\u7adf\u662f\u600e\u4e48\u505a\u5230\u7684\uff1f<\/p>\n<p>&nbsp;<\/p>\n<p>\u4ee5\u6b27\u83b1\u96c5\u7f8e\u53d1\u4e3a\u4f8b\uff0c\u5728\u771f\u4eba\u79c0\u5168\u9762\u9738\u5c4f\u76842015\u5e74\uff0c\u5b83\u8d5e\u52a9\u4e86\u548c\u81ea\u8eab\u5b9a\u4f4d\u9887\u4e3a\u5951\u5408\u7684\u771f\u4eba\u79c0\u8282\u65e5\u300a\u6311\u6218\u8005\u8054\u76df\u300b\u3002\u867d\u7136\u4e91\u96c6\u4e86\u4e00\u4f17\u5f53\u7ea2\u660e\u661f\uff0c\u4f46\u540c\u671f\u7684\u771f\u4eba\u79c0\u8282\u76ee\u8fc7\u4e8e\u6cdb\u6ee5\uff0c\u540c\u8d28\u5316\u73b0\u8c61\u4e25\u91cd\uff0c\u5982\u4f55\u624d\u80fd\u5728\u201c\u6311\u6218\u201d\u4e2d\u5927\u83b7\u6210\u529f\uff1f\u6b27\u83b1\u96c5\u7f8e\u53d1\u7684\u505a\u6cd5\u8ba9\u4eba\u8033\u76ee\u4e00\u65b0\u3002\u5b83\u8054\u5408\u4e2a\u706f\u6570\u636e\u8425\u9500\uff0c\u914d\u5408\u771f\u4eba\u79c0\u8282\u76ee\u5bf9\u5168\u56fd\u5e74\u8f7b\u5973\u6027\u8fdb\u884c\u5e7f\u544a\u7cbe\u51c6\u6295\u653e\uff0c\u8ba9\u66f4\u591a\u7684\u76ee\u6807\u53d7\u4f17\u77e5\u6653\u6b27\u83b1\u96c5\u7f8e\u53d1\u8d5e\u52a9\u4e86\u8282\u76ee\uff0c\u63d0\u5347\u4e86\u5e7f\u544a\u7684\u5546\u4e1a\u4ef7\u503c\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u4e2a\u706f(aBeacon)\u662f\u57fa\u4e8e\u5927\u6570\u636e\u7684\u573a\u666f\u5316\u79fb\u52a8\u8425\u9500\u5e73\u53f0\uff0c\u4f9d\u6258\u5927\u6570\u636e\u7528\u6237\u753b\u50cf\u548c\u5730\u7406\u4f4d\u7f6e\u4fe1\u606f\uff0c\u5b9e\u73b0\u5e7f\u544a\u5b9e\u65f6\u7cbe\u51c6\u6295\u653e\u3002\u4f5c\u4e3a\u56fd\u5185\u9996\u5bb6\u5c06\u5730\u7406\u56f4\u680f\u6280\u672f\u7528\u4e8e\u7a0b\u5e8f\u5316\u4ea4\u6613\u7684\u5e7f\u544a\u5e73\u53f0\uff0c\u4e2a\u706f\u6570\u636e\u8425\u9500\u53d1\u5c55\u4e86<strong>RMP\uff08Real-Time Message Push,\u5b9e\u65f6\u6d88\u606f\u63a8\u9001\uff09\u3001PMP\uff08Private Marketplace, \u79c1\u6709\u4ea4\u6613\u5e02\u573a\uff09\u548cDMP\uff08Data Management Platform, \u6570\u636e\u7ba1\u7406\u5e73\u53f0\uff09<\/strong>\u7b49\u4e1a\u52a1\u80fd\u529b\uff0c\u4e3a\u54c1\u724c\u4e3b\u63d0\u4f9b\u57fa\u4e8e\u5927\u6570\u636e\u7684\u8425\u9500\u89e3\u51b3\u65b9\u6848\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u6839\u636e\u54c1\u724c\u9700\u6c42\uff0c\u5728\u300a\u6311\u6218\u8005\u8054\u76df\u300b\u64ad\u51fa\u671f\u95f4\uff0c\u4e2a\u706f\u4f9d\u6258\u72ec\u6709\u7684\u51b7\u6570\u636e\u6280\u672f\u5f15\u64ce\u5728\u5168\u56fd\u8303\u56f4\u5185\u7b5b\u9009\u51fa85\u540e\u5973\u6027\u53d7\u4f17\uff0c\u901a\u8fc7\u4e2a\u706fRMP\uff08\u901a\u77e5\u680f\u5b9e\u65f6\u63a8\u9001\u5e7f\u544a\uff09\u5411\u76ee\u6807\u53d7\u4f17\u63a8\u9001\u4ee5\u201c\u4eca\u65e5\u70ed\u70b9\u201d\u4e3a\u4e3b\u9898\u7684\u4e92\u52a8\u5e7f\u544a\u2014\u2014\u6b27\u5bb6\u516c\u5f00\u6311\u6218\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><strong>\u6295\u653e\u6982\u51b5\uff1a<\/strong><\/p>\n<p><strong>\u6295\u653e\u65f6\u95f4\uff1a<\/strong>2015\u5e7410\u670817\u65e5\u300110\u670824\u65e5\u300110\u670831\u65e5<\/p>\n<p><strong>\u6295\u653e\u533a\u57df\uff1a<\/strong>\u5168\u56fd<\/p>\n<p><strong>\u6295\u653e\u76ee\u6807\uff1a<\/strong>18-35\u5c81\u7684\u5e74\u8f7b\u5973\u6027\uff0c\u5173\u6ce8\u65f6\u5c1a\u3001\u6ce8\u91cd\u751f\u6d3b\u54c1\u8d28\u4e14\u5316\u5986\u9891\u6b21\u8f83\u9ad8\u7684\u4eba\u7fa4\uff0c\u6536\u5165\u76f8\u5bf9\u8f83\u9ad8\u7684\u767d\u9886<\/p>\n<p>&nbsp;<\/p>\n<p><strong>\u6295\u653e\u4eae\u70b9\uff1a<\/strong><\/p>\n<p><strong>\u4eae\u70b91\uff1a<\/strong>\u501f\u52a9\u5927\u6570\u636e\u6280\u672f\u5b9e\u73b0\u7528\u6237\u7cbe\u51c6\u6295\u653e\uff0c\u5e76\u5bf9\u5e7f\u544a\u6295\u653e\u6548\u679c\u8fdb\u884c\u76d1\u6d4b\u3001\u5206\u6790\u3002<\/p>\n<p><a href=\"http:\/\/2019.topdigitalworld.com\/wp-content\/uploads\/2016\/12\/640.webp-11.jpg\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-3175\" src=\"http:\/\/2019.topdigitalworld.com\/wp-content\/uploads\/2016\/12\/640.webp-11.jpg\" alt=\"640.webp (1)\" width=\"640\" height=\"366\" srcset=\"https:\/\/2019.topdigitalworld.com\/wp-content\/uploads\/2016\/12\/640.webp-11.jpg 640w, https:\/\/2019.topdigitalworld.com\/wp-content\/uploads\/2016\/12\/640.webp-11-300x171.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><strong>\u4eae\u70b92\uff1a<\/strong>\u5fae\u535a\u4f5c\u4e3a\u5408\u4f5c\u5a92\u4f53\uff0c\u901a\u77e5\u680f\u5e7f\u544a\u4ee5\u5fae\u535a\u56fe\u6807\u63a8\u9001\uff0c\u4ee5\u539f\u751f\u65b0\u95fb\u7684\u5f62\u5f0f\u5c55\u73b0\uff0c\u63d0\u5347\u7528\u6237\u63a5\u53d7\u5ea6\u3002\u6295\u653e\u6587\u6848\u7528\u201c\u8303\u51b0\u51b0\u3001\u674e\u51b0\u51b0\u3001\u666f\u751c\u516c\u5f00\u6311\u6218\u201d\u3001\u201c\u53cc\u51b0PK\u201d\u7b49\u8bdd\u9898\u5438\u5f15\u53d7\u4f17\u70b9\u51fb\u5e76\u53c2\u4e0e\u4e92\u52a8\u3002<\/p>\n<p><a href=\"http:\/\/2019.topdigitalworld.com\/wp-content\/uploads\/2016\/12\/640.webp-21.jpg\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-3176\" src=\"http:\/\/2019.topdigitalworld.com\/wp-content\/uploads\/2016\/12\/640.webp-21.jpg\" alt=\"640.webp (2)\" width=\"345\" height=\"466\" srcset=\"https:\/\/2019.topdigitalworld.com\/wp-content\/uploads\/2016\/12\/640.webp-21.jpg 345w, https:\/\/2019.topdigitalworld.com\/wp-content\/uploads\/2016\/12\/640.webp-21-222x300.jpg 222w\" sizes=\"(max-width: 345px) 100vw, 345px\" \/><\/a><\/p>\n<p><a href=\"http:\/\/2019.topdigitalworld.com\/wp-content\/uploads\/2016\/12\/640.webp-31.jpg\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-3177\" src=\"http:\/\/2019.topdigitalworld.com\/wp-content\/uploads\/2016\/12\/640.webp-31.jpg\" alt=\"640.webp (3)\" width=\"345\" height=\"456\" srcset=\"https:\/\/2019.topdigitalworld.com\/wp-content\/uploads\/2016\/12\/640.webp-31.jpg 345w, https:\/\/2019.topdigitalworld.com\/wp-content\/uploads\/2016\/12\/640.webp-31-226x300.jpg 226w\" sizes=\"(max-width: 345px) 100vw, 345px\" \/><\/a><\/p>\n<p><strong>\u4eae\u70b93\uff1a<\/strong>\u5e7f\u544a\u201c\u715e\u8d39\u5fc3\u673a\u201d\u5730\u4ee5\u6a2a\u7248\u201c\u5934\u6761\u201d\u5f62\u5f0f\u51fa\u73b0\uff0c\u65b0\u9896\u522b\u81f4\uff0c\u535a\u5c3d\u773c\u7403\u3002<\/p>\n<p><a href=\"http:\/\/2019.topdigitalworld.com\/wp-content\/uploads\/2016\/12\/640.webp-41.jpg\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-3179\" src=\"http:\/\/2019.topdigitalworld.com\/wp-content\/uploads\/2016\/12\/640.webp-41.jpg\" alt=\"640.webp (4)\" width=\"640\" height=\"373\" srcset=\"https:\/\/2019.topdigitalworld.com\/wp-content\/uploads\/2016\/12\/640.webp-41.jpg 640w, https:\/\/2019.topdigitalworld.com\/wp-content\/uploads\/2016\/12\/640.webp-41-300x174.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<p><strong>\u4eae\u70b94\uff1a<\/strong>\u5f15\u5bfc\u7528\u6237\u4e92\u52a8\u5e76\u76f4\u63a5\u8df3\u8f6c\u81f3H5\u9875\u9762\uff0c\u70b9\u8d5e\u652f\u6301\u7684\u660e\u661f\uff0c\u8bd5\u7528\u88c5\u7533\u8bf7\u8f7b\u677e\u641e\u5b9a\u3002\u70b9\u8d5e\u4e0d\u540c\u7684\u660e\u661f\u4f1a\u83b7\u5f97\u4e0d\u540c\u7684\u8bd5\u7528\u88c5\uff0c\u5b9e\u73b0\u7cbe\u51c6\u8425\u9500\u3002<\/p>\n<p><a href=\"http:\/\/2019.topdigitalworld.com\/wp-content\/uploads\/2016\/12\/640.webp-51.jpg\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-3180\" src=\"http:\/\/2019.topdigitalworld.com\/wp-content\/uploads\/2016\/12\/640.webp-51.jpg\" alt=\"640.webp (5)\" width=\"640\" height=\"324\" srcset=\"https:\/\/2019.topdigitalworld.com\/wp-content\/uploads\/2016\/12\/640.webp-51.jpg 640w, https:\/\/2019.topdigitalworld.com\/wp-content\/uploads\/2016\/12\/640.webp-51-300x151.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<p><strong>\u4eae\u70b95\uff1a<\/strong>\u63d0\u524d\u786e\u8ba4\u597d\u4ea7\u54c1\u9732\u51fa\u53ca\u53e3\u64ad\u7684\u65f6\u95f4\uff0c\u4e2a\u706fRMP\u914d\u5408\u8fd9\u4e00\u65f6\u95f4\u70b9\u8fdb\u884c\u5b9e\u65f6\u5e7f\u544a\u63a8\u9001\uff0c\u589e\u5f3a\u8282\u76ee\u4e0e\u54c1\u724c\u7684\u8054\u7cfb\uff0c\u6269\u5927\u8d5e\u52a9\u6240\u5e26\u6765\u7684\u54c1\u724c\u4f20\u64ad\u6548\u679c\u3002<\/p>\n<p><a href=\"http:\/\/2019.topdigitalworld.com\/wp-content\/uploads\/2016\/12\/640.webp-61.jpg\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-3181\" src=\"http:\/\/2019.topdigitalworld.com\/wp-content\/uploads\/2016\/12\/640.webp-61.jpg\" alt=\"640.webp (6)\" width=\"640\" height=\"586\" srcset=\"https:\/\/2019.topdigitalworld.com\/wp-content\/uploads\/2016\/12\/640.webp-61.jpg 640w, https:\/\/2019.topdigitalworld.com\/wp-content\/uploads\/2016\/12\/640.webp-61-300x274.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" 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src=\"http:\/\/2019.topdigitalworld.com\/wp-content\/uploads\/2016\/12\/640.webp-7.jpg\" alt=\"640.webp (7)\" width=\"640\" height=\"331\" srcset=\"https:\/\/2019.topdigitalworld.com\/wp-content\/uploads\/2016\/12\/640.webp-7.jpg 640w, https:\/\/2019.topdigitalworld.com\/wp-content\/uploads\/2016\/12\/640.webp-7-300x155.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<p>\u7efc\u5408\u5e74\u9f84\uff0825-35\u5c81\u5360\u6bd4\u5927\uff09\u548c\u6d88\u8d39\u6c34\u5e73\uff08\u9ad8\u6d88\u8d39\u6c34\u5e73\u4eba\u7fa4\u63a5\u8fd1\u4e00\u534a\uff09\u4e24\u5927\u7ef4\u5ea6\uff0c\u53ef\u89c1\u6b27\u83b1\u96c5\u7684\u53d7\u4f17\u662f\u5177\u6709\u4e00\u5b9a\u6d88\u8d39\u57fa\u7840\u7684\u6210\u719f\u5973\u6027\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><strong>\u3010\u5174\u8da3\u7231\u597dTOP10\u3011<\/strong><\/p>\n<p><a href=\"http:\/\/2019.topdigitalworld.com\/wp-content\/uploads\/2016\/12\/640.webp-8.jpg\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-3183\" src=\"http:\/\/2019.topdigitalworld.com\/wp-content\/uploads\/2016\/12\/640.webp-8.jpg\" alt=\"640.webp (8)\" width=\"640\" height=\"284\" srcset=\"https:\/\/2019.topdigitalworld.com\/wp-content\/uploads\/2016\/12\/640.webp-8.jpg 640w, https:\/\/2019.topdigitalworld.com\/wp-content\/uploads\/2016\/12\/640.webp-8-300x133.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<p>\u6b27\u83b1\u96c5\u7684\u5973\u6027\u7528\u6237\u5bf9\u7535\u5546\u3001\u5316\u5986\u54c1\u548c\u670d\u88c5\u7684\u5174\u8da3\u8f83\u666e\u901a\u5973\u6027\u7fa4\u4f53\u9ad8\uff0c\u5979\u4eec\u66f4\u5173\u6ce8\u65f6\u5c1a\u4e0e\u7f8e\u4e3d\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><strong>\u3010\u533a\u57df\u5206\u5e03TOP10\u3011<\/strong><\/p>\n<p><a href=\"http:\/\/2019.topdigitalworld.com\/wp-content\/uploads\/2016\/12\/640.webp-9.jpg\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-3184\" src=\"http:\/\/2019.topdigitalworld.com\/wp-content\/uploads\/2016\/12\/640.webp-9.jpg\" alt=\"640.webp 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